AI in apps: what actually works in 2025
•by
2025 is the year AI stopped being an add-on and became the foundation. Companies treating AI as core product — not a feature — are seeing 3x faster growth.
What actually works
1. AI-powered search — Vector search instead of SQL LIKE. Users find what they want even without exact keywords.
2. Auto translations — Not Google Translate, but fine-tuned models. One of our clients cut translation costs by 70% and entered 30+ markets.
3. Product recommendations — Collaborative filtering + embeddings. +15-25% conversion lift.
What to avoid
Don't build a chatbot 'because everyone has one'. AI without a real problem to solve is wasted money.