URL - what is it?
Let's start with the basics. A URL (Uniform Resource Locator) is simply a unique address that allows you to find a particular page, file or resource on the web. By typing in a URL in your browser, you end up exactly where you want to go - whether it's to a shop homepage, a blog article or an image. Without URLs, the internet would be a pure chaos, because there would be no way to pinpoint where the content is.
What is a URL and what does it consist of?
If you're wondering: what is a URL and what does it look like, it's worth knowing that each URL is made up of several elements:
- a protocol (usually https or http)
- domain (e.g. twojastrona.pl)
- path (e.g. /blog/what-to-address-url)
- sometimes parameters (e.g. ?sort=desc)
- excerpt (e.g. #section1)
An example URL might look like this: https://yourpage.com/blog/adres-url?sort=desc#section1
URLs and SEO - why is it important?
OK, but what is a URL in the context of SEO? It turns out that the URL is one of the first elements that both search engines and users look at. A well-constructed URL helps Google understand what the page is about, and helps the user decide more quickly whether to click on a search result.
A friendly URL, i.e. one that is short, readable and contains keywords, can improve a page's visibility in Google. An example? If you run a blog about travel, it's better to use url: yourwebsite.co.uk/blog/japan-trip than yourwebsite.co.uk/blog/?id=1234.
Important rules for creating URLs for SEO
Before going into the specific rules, it is worth emphasising that proper URL design is the basis for effective SEO optimisation. A friendly and well-thought-out URL not only makes it easier for search engine robots to index your site, but also improves the user experience, increasing your chances of ranking higher in search results. Below, you will find key tips to help you create URLs that follow SEO best practices.
- Use the https protocol - this builds trust and is a signal of quality to Google.
- Use short, concise and logical paths.
- Include keywords related to the content of the page, but don't overdo it.
- Separate words with hyphens (not underscores).
- Avoid Polish characters and special characters.
- Don't change URLs for no reason - it can hurt SEO.
URL - what does it mean for the user?
A well-designed URL is not only a nod to search engines, but also a convenience for visitors. A clear url is easier to remember, copy and share. This makes users more likely to return to the site and recommend it to others.
Summary
URL is an online address through which anyone can reach a specific page or file. In the context of SEO, the URL is one of the key elements influencing SEO and user perception of a website. It is worth ensuring that it is clear, unique and complies with SEO best practices. A well thought-out url can be your ally in the fight for better positions in Google.